Umami alternatives
The best Umami alternatives in 2026
Open source with a free hobby tier; a solid pick if you want to self-host. If that's not quite right for you, here are 6 alternatives worth a look — what each is good at, what it costs, and who it suits.
Why people look for a Umami alternative
- Free tier is limited to one site and 6 months of history.
- No live map or per-visitor journeys.
- No plain-English insights.
1 · Our pick
Cool Analytics
Cookieless website analytics with a live world map, every visitor's journey page by page, and insights written in plain English. About 3 KB of script, no consent banner, and custom events with revenue on every plan.
- ✓ At 1M events, $11/mo instead of $20.
- ✓ A live map, visitor journeys and insights you can read at a glance.
- ✓ Up to 5 years of history, no self-hosting to maintain.
From $3/mo · 7-day free trialCool Analytics vs Umami
2
Simple Analytics
A strong privacy brand with a free hobby plan; paid plans start at $20/mo.
Best for: You want a free plan for a hobby site and don't mind the history limit.
From $20/mo (paid plans)vs Cool Analytics
3
Matomo
The most complete open-source GA replacement — powerful but complex, and €29/mo in the cloud.
Best for: You need heatmaps, funnels or A/B testing in one tool.
Cloud from €29/mo (50k hits)vs Cool Analytics
4
PostHog
An engineering-focused product suite with a big free tier — overkill for a marketing site.
Best for: You need session replay, feature flags or experiments.
Free up to 1M events, then usage-basedvs Cool Analytics
5
Cloudflare Web Analytics
Free and lightweight, but sampled and without custom events.
Best for: You only need rough traffic numbers for free.
6
Vercel Web Analytics
Zero-config on Vercel, but tied to the platform and billed per event on Pro.
Best for: Your site is on Vercel and you only need basic numbers.
Hobby included; Pro $0.03 per 1k eventsvs Cool Analytics
How to choose
- Privacy: if you want to drop the cookie banner, pick a cookieless tool.
- Depth vs clarity: product suites answer more questions but take longer to read. Website analytics answers the daily ones in seconds.
- Price at your traffic: compare at your real monthly volume — entry prices hide big differences at 100k and 1M.
- Hosting: if you must self-host, choose an open-source tool; if you'd rather not maintain servers, choose hosted.
FAQ
What is the best Umami alternative?
It depends on what you need. For cookieless website analytics with a live map, per-visitor journeys and plain-English insights at a low price, Cool Analytics is a strong pick from $3/mo. If you need you want to self-host for free, look at the broader tools in this list.
Why look for an alternative to Umami?
Free tier is limited to one site and 6 months of history. No live map or per-visitor journeys.
Do these alternatives need a cookie banner?
Cookieless tools like Cool Analytics, Plausible, Fathom and Umami are designed so you don't need one in most cases. Tools that set cookies by default usually do.
Prices last checked 2026-10-11 from each vendor's website and may have changed since.
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