Comparison
Cool Analytics vs Umami
Open-source analytics with a hosted cloud version and a generous free tier. Here's how Umami stacks up against Cool Analytics, honestly — including when it's the better pick.
The short version
Pick Cool Analytics if you want cookieless analytics you can read at a glance — a live map, every visitor's journey and plain-English insights — from $3/mo. Pick Umami if you want to self-host for free.
Feature comparison
| Cool Analytics | Umami | |
|---|---|---|
| Entry price | From $3/mo (10k events) | Free Hobby; Pro from $20/mo (1M events) |
| Free tier | 7-day free trial | yes (100k events, 1 site) |
| Cookies / consent banner | No cookies, no consent banner needed | No cookies |
| Script size | ~3 KB | Small |
| Realtime view | ||
| Per-visitor journeys | ||
| Plain-English insights | ||
| Custom events & revenue | ||
| Self-hosting | ||
| Data retention | 1–5 years, by plan | 6 months (Hobby), 2 years (Pro) |
Price at your traffic
Monthly price at the same volume. Umami counts pageviews or events depending on plan; Cool Analytics counts events (pageviews plus custom events).
| Monthly traffic | Cool Analytics | Umami |
|---|---|---|
| 100k | $5/mo | Free (Hobby) |
| 1M | $11/mo | $20/mo |
Where Umami is strong
- Generous free cloud tier.
- Open source and self-hostable.
- API access for custom reporting.
Where it falls short
- Free tier is limited to one site and 6 months of history.
- No live map or per-visitor journeys.
- No plain-English insights.
Why people switch to Cool Analytics
- At 1M events, $11/mo instead of $20.
- A live map, visitor journeys and insights you can read at a glance.
- Up to 5 years of history, no self-hosting to maintain.
When Umami is the better choice
- You want to self-host for free.
- You only have one small site and want it free.
We don't do funnels, heatmaps, session replay, A/B tests or self-hosting. If you need those, a broader tool is a better fit.
Switching takes a minute
Add one line to your site's <head>, run both tools side by side for a few days if you like, then remove the old one. Step-by-step guides: Next.js, WordPress, Shopify, Webflow and more.
FAQ
Is Umami free?
Umami Cloud has a free Hobby plan (100k events, one site, 6 months of history) and is free to self-host.
Why pay for Cool Analytics instead?
For a live map, per-visitor journeys and plain-English insights — and at 1M events we're cheaper than Umami Pro.
Are both cookieless?
Yes.
Last checked 2026-10-11. Umami details from umami.is; prices change, so check their site before deciding. Looking for more options? See the best Umami alternatives.
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