Comparison
Cool Analytics vs Fathom
Simple, privacy-first hosted analytics from Canada. Here's how Fathom stacks up against Cool Analytics, honestly — including when it's the better pick.
The short version
Pick Cool Analytics if you want cookieless analytics you can read at a glance — a live map, every visitor's journey and plain-English insights — from $3/mo. Pick Fathom if you manage dozens of sites on one account.
Feature comparison
| Cool Analytics | Fathom | |
|---|---|---|
| Entry price | From $3/mo (10k events) | From $15/mo (100k pageviews) |
| Free tier | 7-day free trial | No (7-day trial) |
| Cookies / consent banner | No cookies, no consent banner needed | No cookies |
| Script size | ~3 KB | Small |
| Realtime view | ||
| Per-visitor journeys | ||
| Plain-English insights | ||
| Custom events & revenue | ||
| Self-hosting | ||
| Data retention | 1–5 years, by plan | Depends on plan |
Price at your traffic
Monthly price at the same volume. Fathom counts pageviews or events depending on plan; Cool Analytics counts events (pageviews plus custom events).
| Monthly traffic | Cool Analytics | Fathom |
|---|---|---|
| 100k | $5/mo | $15/mo |
Where Fathom is strong
- Very simple dashboard.
- Many sites on one plan.
- Long track record in privacy analytics.
Where it falls short
- Entry price of $15/mo — about 3× ours at 100k.
- Custom events count toward your pageview allowance.
- No per-visitor journeys or live map.
Why people switch to Cool Analytics
- 100k monthly events for $5/mo instead of $15.
- See each visitor's path through your site, not just totals.
- Plain-English insights tell you what changed without digging.
When Fathom is the better choice
- You manage dozens of sites on one account.
- You prefer a long-established vendor.
We don't do funnels, heatmaps, session replay, A/B tests or self-hosting. If you need those, a broader tool is a better fit.
Switching takes a minute
Add one line to your site's <head>, run both tools side by side for a few days if you like, then remove the old one. Step-by-step guides: Next.js, WordPress, Shopify, Webflow and more.
FAQ
Is Cool Analytics cheaper than Fathom?
At 100k monthly events Cool Analytics is $5/mo; Fathom starts at $15/mo for 100k pageviews.
Do both work without cookies?
Yes. Both are cookieless and designed so you don't need a consent banner in most cases.
Can I move from Fathom to Cool Analytics?
Yes — add our one-line script, run both for a few days if you like, then remove Fathom's.
Last checked 2026-10-11. Fathom details from usefathom.com; prices change, so check their site before deciding. Looking for more options? See the best Fathom alternatives.
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