Blog
Analytics, explained plainly
Practical guides for people who want to understand their traffic: where visitors come from, what they do, and how to measure it without following anyone around the web.
- AI trafficAttribution
How to track ChatGPT and Perplexity traffic in your analytics
AI assistants now send real visitors. Here's how to see them: which referrers they use, why some show up as Direct, and how to tag the links you control.
· 6 min read
- PrivacyGDPR
Cookieless analytics and GDPR: do you still need a cookie banner?
What “cookieless” actually means, why GDPR and the ePrivacy rules are two different questions, and how to think about consent for privacy-friendly analytics.
· 6 min read
- MetricsEngagement
What is a good bounce rate? Rough ranges by type of page
Bounce rate means different things in different tools. Here are sensible rough ranges by page type, and what to do when yours looks high.
· 5 min read
- Google AnalyticsData quality
Why GA4 and privacy-friendly analytics show different numbers
Consent banners, ad blockers, bot filtering and different definitions of a “user”. Why two honest tools never agree, and which number to trust.
· 6 min read
- EventsHow-to
How to track button clicks, signups and purchases as custom events
A practical guide to custom events: what to track, how to name events, and copy-paste examples for plain HTML, React and Next.js.
· 5 min read
- UTMAttribution
UTM parameters explained: a naming convention that won't break your reports
What each UTM parameter is for, the five mistakes that split your data, and a simple naming convention you can copy for your team.
· 5 min read
- PerformanceCore Web Vitals
Does Google Analytics slow down your site? Analytics script sizes compared
How much your analytics script really costs in kilobytes and main-thread time, how the popular tools compare, and how to load any tracker without hurting Core Web Vitals.
· 5 min read
- PricingComparison
Privacy-friendly analytics pricing compared: 10k, 100k and 1M pageviews
What Plausible, Fathom, Umami, Simple Analytics, Pirsch, Matomo and Cool Analytics cost at three traffic levels, with prices checked on 11 October 2026.
· 5 min read
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