Comparison
Cool Analytics vs Matomo
Open-source, full-featured Google Analytics replacement, self-hosted or in the cloud. Here's how Matomo stacks up against Cool Analytics, honestly — including when it's the better pick.
The short version
Pick Cool Analytics if you want cookieless analytics you can read at a glance — a live map, every visitor's journey and plain-English insights — from $3/mo. Pick Matomo if you need heatmaps, funnels or A/B testing in one tool.
Feature comparison
| Cool Analytics | Matomo | |
|---|---|---|
| Entry price | From $3/mo (10k events) | Cloud from €29/mo (50k hits) |
| Free tier | 7-day free trial | Free to self-host |
| Cookies / consent banner | No cookies, no consent banner needed | Uses cookies by default (can be configured cookieless) |
| Script size | ~3 KB | Larger |
| Realtime view | yes (visitor log, map) | |
| Per-visitor journeys | yes (visitor log) | |
| Plain-English insights | ||
| Custom events & revenue | ||
| Self-hosting | ||
| Data retention | 1–5 years, by plan | Configurable |
Price at your traffic
Monthly price at the same volume. Matomo counts pageviews or events depending on plan; Cool Analytics counts events (pageviews plus custom events).
| Monthly traffic | Cool Analytics | Matomo |
|---|---|---|
| 10k | $3/mo | €29/mo |
Where Matomo is strong
- Feature-rich: funnels, heatmaps and A/B tests via plugins.
- Self-hostable and open source.
- EU-hosted cloud option.
Where it falls short
- Complex to set up and learn.
- Cloud pricing starts high.
- Cookies by default unless you configure otherwise.
Why people switch to Cool Analytics
- Cookieless out of the box — nothing to configure.
- A calm dashboard instead of dozens of reports.
- From $3/mo instead of €29.
When Matomo is the better choice
- You need heatmaps, funnels or A/B testing in one tool.
- You must self-host on your own servers.
We don't do funnels, heatmaps, session replay, A/B tests or self-hosting. If you need those, a broader tool is a better fit.
Switching takes a minute
Add one line to your site's <head>, run both tools side by side for a few days if you like, then remove the old one. Step-by-step guides: Next.js, WordPress, Shopify, Webflow and more.
FAQ
Is Matomo cookieless?
Not by default — Matomo uses cookies unless you configure it to run without them.
Does Cool Analytics have heatmaps like Matomo?
No. We focus on visitors, sources, pages, journeys, events and revenue. If you need heatmaps, Matomo or a dedicated tool fits better.
Last checked 2026-10-11. Matomo details from matomo.org; prices change, so check their site before deciding. Looking for more options? See the best Matomo alternatives.
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