Free tool
Bounce Rate Calculator + What a Good Bounce Rate Is
Calculate your bounce rate from single-page visits and total visits, and see where it sits against typical ranges for blogs, SaaS and ecommerce.
Visits that saw one page and left.
Bounce rate
46.7%
4,800 visits (53.3%) went on to see more than one page.
Healthy
Right in the normal range for most business sites, SaaS and ecommerce.
Where you sit
Bounce rate formula
Bounce rate = single-page visits ÷ total visits × 100Typical ranges
| Type of site | Common bounce rate |
|---|---|
| Ecommerce and SaaS | 20–45% |
| Business and service sites | 30–55% |
| Landing pages | 60–90% |
| Blogs, news and docs | 65–90% |
These are rough, widely quoted ranges, not hard rules. Compare a page with itself over time, and with similar pages on your own site.
Why it might be high
- The page doesn't match the ad or search result that brought people there.
- It loads slowly or breaks on mobile.
- There's no obvious next step, like a link, a button or related content.
- On single-page apps, the analytics doesn't record route changes, so every visit looks like one page.
Example
4,200 single-page visits out of 9,000 total is a 46.7% bounce rate, a normal number for most business sites.
Frequently asked questions
How is bounce rate calculated?+
Single-page visits divided by total visits. If 450 of 1,000 visits saw only one page, the bounce rate is 45%.
What is a good bounce rate?+
Roughly 25–55% is common for business sites and shops. Blogs and landing pages often run 60–90% and that can be perfectly fine if the page answers the question.
Is a high bounce rate bad?+
Not always. A visitor who finds your opening hours and leaves happy is a bounce. It's a problem when the page's job is to send people further, like a product or pricing page.
Why is my bounce rate suddenly very low?+
A bounce rate below about 20% often means a tracking problem, usually the script firing twice per page.
How is GA4 bounce rate different?+
GA4 counts a session as bounced only if it wasn't “engaged” (under 10 seconds, no conversion and one page). That makes GA4 bounce rates lower than the classic single-page definition this calculator uses.
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Numbers like these, for your own site.
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